Our Story
Hi, I’m Ella Fern, the creator of Urban Home Decor Style. My journey began with a love for beautifully designed spaces and a passion for making homes feel comfortable, stylish, and inviting. What started as decorating small corners of my home and experimenting with colors, textures, and layouts slowly turned into a deep interest in home decor, interior styling, and modern urban living.
Over time, that interest grew into a passion for creating spaces that are not only beautiful but also practical and comfortable for everyday life. I started Urban Home Decor Style to share simple, achievable decor ideas, styling tips, and inspiration to help others transform their homes into spaces they truly love.
Whether it’s styling a small apartment, decorating a cozy living room, choosing the right wall decor, or creating a peaceful bedroom, I believe that small design choices can make a big difference and turn any house into a beautiful, welcoming home.
Our Mission
At Urban Home Decor Style, our mission is to inspire, educate, and empower individuals to create stylish, comfortable, and welcoming living spaces through smart design, creativity, and simple decor ideas. We believe that a beautiful home doesn’t require a big budget—just the right combination of creativity, planning, and personal style.
We’re here to help you transform your space with practical home decor tips, interior styling ideas, space-saving solutions, and modern design inspiration. From easy home styling guides to affordable decor ideas, our goal is to provide content that is simple, practical, and full of real value. Whether you’re decorating a small apartment, refreshing your living room, or redesigning your bedroom, you’ll find ideas and inspiration here to help you create a home you truly love.
What We Offer
Urban Home Decor Style offers a thoughtfully curated blend of modern home décor ideas, interior styling tips, and creative DIY projects designed to help you create a space that feels personal, stylish, and truly comfortable.
Here’s what you’ll find on our blog:
Interior Styling Guides – Practical tips for decorating small and large spaces with a modern, urban touch.
Stylish Home Décor Inspiration – Room-by-room ideas to help you design a balanced and elegant home.
DIY Home Projects – Simple and creative ways to upgrade your space without overspending.
Curated Recommendations – Décor pieces, furniture ideas, and styling essentials we genuinely love and recommend.
Visual Inspiration – Clean, Pinterest-worthy ideas to spark creativity and guide your design choices.
Everything we share is designed to be practical, affordable, and easy to follow—because we believe everyone deserves a home that reflects their personality, lifestyle, and sense of style.
Our Values
At the heart of Urban Home Decor Style are a few simple but powerful values that guide everything we do:
Simplicity: We believe beautiful homes are created through simple, practical ideas that anyone can apply, regardless of budget or space size.
Authenticity: Our content is created with genuine passion for home styling and real-life inspiration, focusing on timeless design rather than short-term trends.
Comfort & Functionality: We believe a home should not only look beautiful but also feel comfortable, functional, and easy to live in every day.
Inspiration Over Perfection: We don’t believe in perfect homes—we believe in personal spaces that reflect your lifestyle, creativity, and personality.
Community & Sharing: We believe ideas grow when they are shared. We love connecting with readers, sharing inspiration, and helping others transform their spaces with confidence.
These values guide everything we create, share, and recommend, and we hope they inspire you to create a home that feels stylish, comfortable, and truly your own.
Get in Touch
We’d love to hear from you! Whether you have a question about one of our posts, want to share your own home styling or décor story, or are interested in collaborating, feel free to reach out. At Urban Home Decor Style, we believe in building a community rooted in creativity, style, and practical design. Send us a message—we’re always happy to connect, share ideas, and inspire each other to create beautiful, comfortable homes.